We know your business is great. But do your potential customers? Do you REALLY know what copywriting means for your business? Copywriting is more than just paragraphs compiled to describe your company or sell your product. It is literally THE reason that consumers will buy, or for most businesses, won’t.
No matter what marketing medium you’re using – print, your website, Facebook Ads, Google Ads, TV, email and more, results come from the power of your words. But take a minute to think about the advertising you see on a daily basis…
When is the last time that an email persuaded you to spend money? When is the last time that a website drove you to act? When is the last time that a direct mail piece didn’t end up in your garbage can? You most likely can’t remember, because most advertising today is ineffective due to terrible copywriting.
Your business stands for something, but more than likely, your clients and prospects don’t know what it is. We help you create and clarify your messaging to make sure your purpose is clear.
Tell Your Story
Your story is what connects consumers to your brand. Without this connection, you’ll never find true brand loyalty or brand ambassadors to share your message with the world.
Highly effective copy will improve the customer experience, generate more leads, and convert more sales. The bottom line is that great copywriting will help you make more money.
WEBSITES & SALES PAGES
Your website and sales pages are the digital face of your business. What face are you showing the world? Is your website or sales page copy lacking the storytelling and strategic messaging required to drive your audience to action? Let’s change it!
Email marketing still has one of the highest returns on investment in online marketing- if it’s done correctly. Sadly, most businesses struggle to simply get their list to open their emails, let alone read them and convert. We can create high converting sequences and broadcast emails to engage your audience and drive them to action.
Video is the fastest growing medium in the world today. However, it can seem daunting to most businesses. They not only lack the imagination to conceptualize their video as a whole, they have no idea what to say to entertain, educate, engage and inspire their audience to action. That’s where we come in.
Your advertising, online or offline, is missing one key element- great copy. Your ads not only need to pop creatively, but your message needs to drive conversions. Otherwise, you’ll blow your budget and miss out on the pool of ready-to-buy consumers! From Facebook Ads to direct mail, we can write the copy you need to maximise ROI.
Copy that Connects, Captivates and Converts
Good copywriting does more than describe a business, product, or offer. It taps into the soul of your audience and makes them believe that you and your product were made specifically for them. We use the core principles of effective copywriting to tap into the most basic human values to create a bond between consumer and product.
While technology has changed greatly over the years, hearts of consumers have remained the same. The core marketing and copywriting strategies that were discovered a century ago are still in effect, yet most agencies have forgotten about them. They believe that because the medium is different, the rules have changed. But they haven’t. Let us transform your business through effective copywriting.
“Consistently well-written, accurate copy and a consummate understanding of our brand has increased Macdonald Hotels' online traffic by 41% in less than 3 months.”Ruaridh Macdonald, MACDONALD HOTELS & RESORTS - UK
“Purplefeather produce excellently researched original copy. They're happy to listen and react to feedback, good communicators - punctual and professional.”Veronica Murray-Poore, 5TH GEAR LTD - UK
“We're an American B2B firm and I was a little sceptical at the beginning, but these guys really know how to get you to think in different directions and bring your message alive. Recommended!”Harrison Greene, Mayfield lastics - USA
“Andrea Gardner successfully established and managed the Hilton Hotel Group's first international web copywriting team, producing compelling content for all our websites.”Karyn McGowan, HILTON HOTELS GROUP - INT'L
“It's rare that I become excited about 'marketing'. What you have shared with me has aroused that passion.”Charles Reinert, Helping To Heal Clinic - USA
“Purplefeather completely understands our needs and delivers spectacular copy each and every time.”Laura Blom, LE CHATEAU - CANADA