Is your design driving sales? Is it generating consistent leads, building credibility and influencing buyers? And the bigger question is, do you even know? Most business owners don’t. We create designs focused on user experience, engaging visuals and top-tier copywriting to create visuals that not only looks incredible, they actually convert.
Your chance to make the best first impression. You’ll either keep leads on your page or turn them away to your competitors.
Good design makes you look good. Convey your ideas in the most attractive way to drive your audience to the next step.
GREAT VISUALS AT OUR CORE
You cut us open and we bleed design- in more ways than one. A well-designed website is good, but it’s just not good enough. To truly and effectively position yourself and your business at the place you want it to be, you need great visuals across all platforms- web, digital, social media, print, marketing materials and branding. These things have the power to attract, engage and retain leads, or to show them the exit door. A strong brand with coherent and consistent top-quality designs at every touch point can position themselves as a premium product or service. The quality is there. The consistency is there. So the trust is there.
This is comprised of the way your content is laid out, the way your navigation is presented and the visual flow of the site. The fonts we use, the colours we choose and the images selected for your site are backed up by psychology and consumer science. There is a method to our madness.
Branding works from the inside, and it defines every aspect of your business. You have about three seconds to capture people’s attention and make the right impression. It isn’t “seen” so much as experienced. It’s defined by you and remembered in the hearts and minds of your customers. You have the power to define what that experience is.
Every website design is different, but we make sure that it’s designed perfectly for your ideal customer. Any functionality that we can include to make your site easier, more informative or more entertaining for your visitors, is added. The goal is to increase time on your site. The longer your visitors stay, the higher your chance of converting them. Because of that, we always design with site speed in mind.
CROSS PLATFORM DESIGN
Like anything in life, consistency is key. Maintaining high quality design across all platforms gives a coherent look and feel at every touch point for your audience. Your website is important but it’s only half the job at best. Social media, marketing materials, printed brochures, event materials and brand material should all be working for you, not against you.
“Consistently well-written, accurate copy and a consummate understanding of our brand has increased Macdonald Hotels' online traffic by 41% in less than 3 months.”Ruaridh Macdonald, MACDONALD HOTELS & RESORTS - UK
“Purplefeather produce excellently researched original copy. They're happy to listen and react to feedback, good communicators - punctual and professional.”Veronica Murray-Poore, 5TH GEAR LTD - UK
“We're an American B2B firm and I was a little sceptical at the beginning, but these guys really know how to get you to think in different directions and bring your message alive. Recommended!”Harrison Greene, Mayfield lastics - USA
“Andrea Gardner successfully established and managed the Hilton Hotel Group's first international web copywriting team, producing compelling content for all our websites.”Karyn McGowan, HILTON HOTELS GROUP - INT'L
“It's rare that I become excited about 'marketing'. What you have shared with me has aroused that passion.”Charles Reinert, Helping To Heal Clinic - USA
“Purplefeather completely understands our needs and delivers spectacular copy each and every time.”Laura Blom, LE CHATEAU - CANADA