Is your website driving sales? Is it generating consistent leads, building credibility and influencing buyers? And the bigger question is, do you even know? Most business owners don’t. We create website designs that focus on user experience, engaging visuals and top-tier copywriting to create a site that not only looks incredible, it actually converts.
When your website produces more leads and more subscribers, you can convert them into sales.
Copy and layout that drives your audience to take the next step, generating more leads.
IS YOUR SITE ACTUALLY SELLING?
In today’s competitive marketplace, a website is not optional and a ‘good’ website just isn’t good enough. Not only is your website the ultra-important ‘first impression’, it’s a 24/7 sales person who greets all of your prospects at the earliest phase of their buying decision. It pushes them to take the next step and guides them through the information they’re seeking in a logical sequence that creates desire and builds trust.
You need to ask yourself, how well is that silent salesperson actually doing? If they were a traditional salesperson in your business, would they be at the top of their game, raking in hefty commissions month after month, or would they be scraping by, barely making enough to eat?
It’s time to take a long hard look at what your website is or isn’t doing for your business.
WEB DESIGN & BRANDING
This is comprised of the way your content is laid out, the way your navigation is presented and the visual flow of the site. The fonts we use, the colours we choose and the images selected for your site are backed up by psychology and consumer science. There is a method to our madness.
COPYWRITING AND SEO
The copy on your site will do one of two things. It will get your visitor to continue reading, driving them deeper into the buying process, or it will get them to leave. Our copy is not only highly engaging, but it also utilises SEO best practices to make sure that you’re set up to rank organically in search engines. We don’t just want traffic, we want the right traffic.
Every website design is different, but we make sure that it’s designed perfectly for your ideal customer. Any functionality that we can include to make your site easier, more informative or more entertaining for your visitors, is added. The goal is to increase time on your site. The longer your visitors stay, the higher your chance of converting them. Because of that, we always design with site speed in mind.
CREATED FOR CONVERSIONS
Your site will include every possible opportunity for conversion. We utilise call to action opportunities on landing pages to control the flow of information and increase the chance of your visitors taking the next step. You’ll get more email subscribers, more appointment requests and ultimately, more sales.
“Consistently well-written, accurate copy and a consummate understanding of our brand has increased Macdonald Hotels' online traffic by 41% in less than 3 months.”Ruaridh Macdonald, MACDONALD HOTELS & RESORTS - UK
“Purplefeather produce excellently researched original copy. They're happy to listen and react to feedback, good communicators - punctual and professional.”Veronica Murray-Poore, 5TH GEAR LTD - UK
“We're an American B2B firm and I was a little sceptical at the beginning, but these guys really know how to get you to think in different directions and bring your message alive. Recommended!”Harrison Greene, Mayfield lastics - USA
“Andrea Gardner successfully established and managed the Hilton Hotel Group's first international web copywriting team, producing compelling content for all our websites.”Karyn McGowan, HILTON HOTELS GROUP - INT'L
“It's rare that I become excited about 'marketing'. What you have shared with me has aroused that passion.”Charles Reinert, Helping To Heal Clinic - USA
“Purplefeather completely understands our needs and delivers spectacular copy each and every time.”Laura Blom, LE CHATEAU - CANADA