Generated by All in One SEO v4.9.6.2, this is an llms.txt file, used by LLMs to index the site. # Purple Feather The Power of Words ## Sitemaps - [XML Sitemap](https://www.purplefeather.co.uk/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Writing with Faith, Hope and Clarity](https://www.purplefeather.co.uk/writing-with-faith-hope-and-clarity/) - Allow me to introduce Faith, Hope and Clarity, three faithful friends who sit on my shoulder when I write online content and nudge me when I stray into... - [Hello world!](https://www.purplefeather.co.uk/hello-world-2/) - Tickled- a blog for anyone with a sense of humour and an affinity with the written word - [One to send the girls into a spin...](https://www.purplefeather.co.uk/one-to-send-the-girls-into-a-spin/) - A washing line ad guaranteed to send the girls crazy! - [Oh these are good...](https://www.purplefeather.co.uk/oh-these-are-good/) - Received via email. Hilarious word jockeying to brighten up a dull afternoon! Here is the Washington Post's Mensa Invitational, which once again asked... - [The Power of Words](https://www.purplefeather.co.uk/the-power-of-words/) - Link to The Power of Words video - [Oops - ever wish life had an Undo button?](https://www.purplefeather.co.uk/oops-ever-wish-life-had-an-undo-button/) - I'm always banging on about proofreading and this is a classic example, showing why checking your content before you put it out in the big wide world could... - [Top 10 Web Copywriting Tips – Tip #1](https://www.purplefeather.co.uk/top-10-web-copywriting-tips-tip-1/) - One of the questions we get asked a lot at Purplefeather is:- ‘How does writing online copy differ from writing my brochure/flyer/sales letter etc?’ - [Top 10 Web Copywriting Tips - Tip #2](https://www.purplefeather.co.uk/top-10-web-copywriting-tips-tip-2/) - If you’re selling products or services on your website, you should be aiming for 3 or 4 clicks between your homepage and your final sales page. Momentum is... - [Web Copywriting Tips - Tip #3](https://www.purplefeather.co.uk/web-copywriting-tips-tip-3/) - I can’t pile enough stress on the importance of this. If you’re going to write for your customers and persuade them they’ve come to the right place, you’re... - [Web Copywriting Tips - Tip #4](https://www.purplefeather.co.uk/web-copywriting-tips-tip-4/) - How many times did you hear that in your school English lessons? Writing a web page is a bit like writing an essay – but much shorter! Tell them what.... - [Web Copywriting Tips - Tip #5](https://www.purplefeather.co.uk/web-copywriting-tips-tip-5/) - Although people generally use their intellect to rationalise their buying decisions, the final decision to buy is based on their feelings about your product.. - [Web Copywriting Tips - Tip #6](https://www.purplefeather.co.uk/web-copywriting-tips-tip-6/) - Buying products online can be a daunting experience for some people. If you buy something in a shop and it’s faulty or disappointing, it’s fairly easy to... - [Web Copywriting Tips - Tip #7](https://www.purplefeather.co.uk/web-copywriting-tips-tip-7/) - It’s easy to forget that visitors to your website will not behave as you’d expect them to. People tend to read web pages diagonally, not left to right, and... - [Web Copywriting Tips - Tip #8](https://www.purplefeather.co.uk/web-copywriting-tips-tip-8/) - Remember, there’s a strong possibility that your online customer already knows what she’s looking for. All she needs you to do is answer the questions... - [Web Copywriting Tips - Tip #9](https://www.purplefeather.co.uk/web-copywriting-tips-tip-9/) - Until a few years ago, British retailers Marks & Spencer were known for selling good quality knickers and slightly conservative clothes! We also knew they... - [Web Copywriting Tips - Tip #10](https://www.purplefeather.co.uk/web-copywriting-tips-tip-10/) - Your website needs regular attention if it is to become your 24-hour salesperson. Updating content at least once a week (preferably 2 or 3 times) will keep... - [The True Power of Words](https://www.purplefeather.co.uk/the-true-power-of-words/) - It's been quite a year for us here at Purple Feather. In April, our Power of Words video went viral, and things haven't slowed down since then. - [Change Your Words, Change Your World](https://www.purplefeather.co.uk/change-your-words-change-your-world/) - The Power of Words video has livened things up here at Purple Feather, and it's almost time for Andrea's book on the same topic to hit book stores. - [TED Ads Worth Sharing - Vote for Power of Words](https://www.purplefeather.co.uk/ted-ads-worth-sharing-vote-for-power-of-words/) - TED Ads Worth Spreading is TED's initiative to recognise and reward innovation, ingenuity and intelligence in advertising - the ads that people want to... - [I Can Do It!](https://www.purplefeather.co.uk/i-can-do-it/) - Part of the Power of Words ethos is taking care of the Mind, Body and Spirit to improve your life. In September, Andrea will be speaking at Hay House's I Can... - [Supporting Voices - An Education Project](https://www.purplefeather.co.uk/supporting-voices-an-education-project/) - Today, we're proud to show our support for the Voices Education Project. Here's what it's all about: Through the Voices Education Project, we provide films... - [The Power of Words 2: Change Your Words, Change Your World](https://www.purplefeather.co.uk/the-power-of-words-2-change-your-words-change-your-world/) - After the phenomenal success of Purplefeather's The Power of Words, we made this brand new video which to demonstrate how changing your words can change your... - [Book Launched Today](https://www.purplefeather.co.uk/book-launched-today/) - As the CEO of Purplefeather, the past year has been a blast! We watched in awe as 'The Power of Words' video circled the globe with its message, inspiring..... - [Change Your Words with Easy Living](https://www.purplefeather.co.uk/change-your-words-with-easy-living/) - Change Your Words, Change Your World received its first piece of mainstream publicity today with this lovely feature in the May edition of Easy Living magazine! - [Purplefeather Online Training](https://www.purplefeather.co.uk/purplefeather-online-training/) - Do you or your business need to learn how to write online copy that keeps your customers and the search engines happy? As well as creating hot content for.... - [Find Your Message Mentor](https://www.purplefeather.co.uk/find-your-message-mentor/) - If there's one thing Purplefeather has learned over the years it's about the Power of Words. That's how Andrea's mantra, Change Your Words, Change Your World... - [Call for Reviewers: Change Your Words, Change Your World](https://www.purplefeather.co.uk/call-for-reviewers-change-your-words-change-your-world/) - Are you a journalist or blogger? Do you write about books, spirituality, self-improvement, or any related topics? How would you like to review Change Your.... - [Growing Your Online Brand with Video](https://www.purplefeather.co.uk/growing-your-online-brand-with-video/) - When we read this piece by Michael Stelzner interviewing Steve Garfield - author of the book Get Seen: Online Video Secrets to Building Your Business .... - [Purplefeather's coming to Kentucky!](https://www.purplefeather.co.uk/purplefeathers-coming-to-kentucky/) - Purplefeather Director Andrea Gardner will be speaking at The Business of Writing International Summit, August 11 and 12, in Louisville, Kentucky, USA. - [Change Your Words Story Competition Winner](https://www.purplefeather.co.uk/change-your-words-story-competition-winner/) - When Change Your Words, Change Your World was first released on Amazon we set up a competition for you to enter your stories for a chance to win a signed... - [The Business of Writing International Summit](https://www.purplefeather.co.uk/the-business-of-writing-international-summit/) - In less than a month, Purplefeather Director Andrea Gardner will be the Keynote Speaker at the Business of Writing International Summit! - [Change Your World with Andrea Gardner](https://www.purplefeather.co.uk/change-your-world-with-andrea-gardner/) - We have been overwhelmed with kind words about Change Your Words, Change Your World, and we want to do something fun with you. - [Andrea Gardner on WHAS 11](https://www.purplefeather.co.uk/andrea-gardner-on-whas-11/) - Andrea Gardner is currently in Louisville, Kentucky for the Business of Writing International Summit. While there, she gave a short interview with local news.. - [The Power of Words - The Red Balloon](https://www.purplefeather.co.uk/the-power-of-words-the-red-balloon/) - Don't be a balloon burster! Change Your Words, Change the World. Our follow-up to The Power of Words is now live! - [Win Tickets to I Can Do It!](https://www.purplefeather.co.uk/icandoit/) - Win a pair of tickets to I Can Do It Scotland! Next month, Andrea Gardner will be speaking at this event – dubbed The Greatest Mind, Body and Spirit Event... - [Purplefeather Writing for the Web: Online Masterclass](https://www.purplefeather.co.uk/purplefeather-writing-for-the-web-online-masterclass/) - Purplefeather created one of the most popular viral YouTube videos of all time - we’re experts at helping you get your message right.... - [Top 3 Ways to Make Your Message Stand Out](https://www.purplefeather.co.uk/top-3-ways-to-make-your-message-stand-out/) - Have you only begun to scratch the surface of your potential? Are you struggling, but determined, to bridge the gap between your aspirations and your real... - [I Can Do It!](https://www.purplefeather.co.uk/i-can-do-it-2/) - Last Saturday, Andrea spoke at Hay House UK's event I Can Do It! We'd like to say a huge thank you to everyone who attended the event, as well as everyone... - [Brand Storytelling](https://www.purplefeather.co.uk/brand-storytelling/) - January is drawing to a close (how did it pass so quickly?), and with that comes National Storytelling Week. Organised by the Society for Storytelling and... - [Is this the man who makes the most comfortable shoes in the world?](https://www.purplefeather.co.uk/is-this-the-man-who-makes-the-most-comfortable-shoes-in-the-world/) - Now we’ve all heard of (and perhaps coveted) a tailored suit. But what about engaging your own personal shoemaker? Enter Alan Raddon, an immensely talented.... - [Turn your business around for less than £50](https://www.purplefeather.co.uk/turn-your-business-around-for-less-than-50/) - The spring sunshine appears to have gone to our heads. We’re offering you a day in the company of three of Scotland’s business visionaries for just £49... - [Supercalafragalisticexpialadoshus](https://www.purplefeather.co.uk/supercalafragalisticexpialadoshus/) - We’ve just been having a tea break in the office and talking about made-up words. It started when I told Andrea that elephants are called ‘slebies’ in my..... - [3 Secrets of a Top Travel Copywriter](https://www.purplefeather.co.uk/3-secrets-of-a-top-travel-copywriter/) - You know how on your first couple of days of a holiday, it can sometimes be hard to switch off? The cogs in your mind are still whirring at office-pace and... - [Get All Your Ducks in a Row](https://www.purplefeather.co.uk/get-all-your-ducks-in-a-row/) - Boring, I know, but the first step in creating copy that converts is preparation. Spend 50% of your writing time planning your content and you’ll save... - [Courting Success](https://www.purplefeather.co.uk/courting-success/) - We’re going a bit Wimbledon mad in the office this week – and it’s not even quarter finals yet! You might have received our tennis themed email if you’re... - [How To Structure Your Content](https://www.purplefeather.co.uk/how-to-structure-your-content-2/) - If you’ve ever done any marketing training, you might be familiar with the AIDA principle. For the web there’s one extra step. So A is for Attention... - [How To Get Lightning Results With Your Web Copy](https://www.purplefeather.co.uk/how-to-get-lightning-results-with-your-web-copy/) - ‘Wouldn't it be amazing if your web copy could evoke such a strong and immediate reaction?’ Kick off with a punchy headline to grab attention, just like that... - [How to Create Powerful Positive Headlines](https://www.purplefeather.co.uk/how-to-create-powerful-positive-headlines/) - Negative, fear-inducing words can seriously damage your brain! The latest neuroscience reveals that concentrating on them for 10 to 20 minutes a day can lead... - [How often do you use your intuition?](https://www.purplefeather.co.uk/how-often-do-you-use-your-intuition-2/) - I love my satnav. It’s not even a very fancy one and the navigator’s voice, if I’m honest, drives me up the wall (not literally). But whenever I need to take... - [SuperSleuth your way to great conversions!](https://www.purplefeather.co.uk/supersleuth-your-way-to-great-conversions/) - The first question you should be asking is… What does my reader need to get from this piece of copy? If you can’t answer that, put down your pen or tuck away... - [Leading The Way](https://www.purplefeather.co.uk/leading-the-way-2/) - The first 25 words on your web page are THE most important. Why? Because Google says so. The first and last 25 words on each of your web pages are areas that... - [Human nature. What’s it got to do with your marketing?](https://www.purplefeather.co.uk/human-nature-whats-it-got-to-do-with-your-marketing/) - Volkswagen Commercial Vehicles hit the nail on the head with their recent marketing campaign. They’ve realised that it’s in our nature to enjoy a good story. - [One man and his van](https://www.purplefeather.co.uk/one-man-and-his-van/) - Yesterday I shared a blog post about VW and how they have harnessed the power of story in their marketing. Imagine my surprise when John - [Happy Thanksgiving](https://www.purplefeather.co.uk/happy-thanksgiving/) - Thanksgiving is a time of the year where the power of words is more evident than ever. Yesterday morning I wasn't in the best of moods. - [Bring your copy to life](https://www.purplefeather.co.uk/bring-your-copy-to-life/) - Marleen Oetzel of LnF Dog Rescue in Delaware has a very text-rich website. Just by making images more prominent in her marketing, she has been able to... - [A Special Greeting of Thanksgiving!](https://www.purplefeather.co.uk/a-special-greeting-of-thanksgiving/) - Here at PurpleFeather, we want to send you a special greeting of Thanksgiving to express to you our sincere appreciation for your confidence and loyalty. - [Bridging the Past and Future - How You Can Help](https://www.purplefeather.co.uk/bridging-the-past-and-future-how-you-can-help/) - Imagine how challenging your life would be if your parents had been snatched away from you at the tender age of 4. - [Hot Sassy Copy in 10 Easy Steps](https://www.purplefeather.co.uk/hot-sassy-copy-in-10-easy-steps/) - It’s Valentine’s, the most romantic day of the year. And my mother’s words echo down the corridor of time. - [Once upon a crime...](https://www.purplefeather.co.uk/once-upon-a-crime/) - Have you ever noticed how excited your mind gets when it’s making up stories? - [3 Realistic Steps to a Happy Ending](https://www.purplefeather.co.uk/3-realistic-steps-to-a-happy-ending/) - We all tell ourselves stories most of the time. They give us a handle on our world. One of my current favourites is: ‘When I’m fit enough I’ll be able to..... - [Exercise your Mind and Body](https://www.purplefeather.co.uk/exercise-your-mind-and-body/) - It is summertime! What a lovely time for engaging in outdoor activities. Now is the time, to meet those exercising goals you have been aiming to get done for... - [Is Self-Sabotage keeping you trapped and feeling unhappy?](https://www.purplefeather.co.uk/is-self-sabotage-keeping-you-trapped-and-feeling-unhappy/) - None of us live a "perfect" life. Life is not meant to be perfect; it has it's extreme highs and the lowest lows all on its own. We don’t need any internal.... - [How Authentic Are Your Words?](https://www.purplefeather.co.uk/how-authentic-are-your-words/) - Have you ever wondered what your words were really saying? I know I've had my fair share of times when I've wondered how authentic I’m being. - [There is no 'Try'](https://www.purplefeather.co.uk/there-is-no-try/) - How many of us are guilty of saying, “I’ll try?” I think we've all said this at one time or another. Now while the word ‘try’ is not completely negative..... - [DON’T Read This if You Want to Change](https://www.purplefeather.co.uk/dont-read-this-if-you-want-to-change/) - Did you know that the unconscious mind doesn't recognize the word ‘don’t’? Every time you use it, your mind will skip it and go straight to the rest of ..... - [Unconscious Mind](https://www.purplefeather.co.uk/unconscious-mind-2/) - You’ve probably heard of the analogy where your unconscious mind is compared to an iceberg, with 90% of it submerged under the surface. - [SMOG!](https://www.purplefeather.co.uk/smog/) - Summer is right around the corner and what better way to get in sync with the season then to cut away the SMOG! That’s right, SMOG; Should, Must..... - [Why Resisting Change Makes It Painful](https://www.purplefeather.co.uk/why-resisting-change-makes-it-painful/) - We each have up to 50,000 thoughts every day and – perhaps more surprisingly - 98% of those are the same thoughts we had yesterday. - [Get your Mind Working for You](https://www.purplefeather.co.uk/get-your-mind-working-for-you/) - When it’s time to get up and get moving for the day, it’s not just your body that needs to wake up, but your mind too. The mind is a crucial part of who we are. - [When did you last feel fully recharged?](https://www.purplefeather.co.uk/when-did-you-last-feel-fully-recharged/) - The only thing you really need to work on is your energy. I don’t just mean your physical energy levels which are affected by factors such as lifestyle......... - [Copywriting](https://www.purplefeather.co.uk/copywriting/) - Finding the exact words to tell a company’s story isn’t as easy as you may think and the copywriters who manage to do it successfully deserve a round of.... - [Holimoments](https://www.purplefeather.co.uk/holimoments/) - Holimoments. As in holiday but much shorter and more intense. It’s a word born of frustration, but hopefully with a happy future ahead of it. ## Pages - [Home](https://www.purplefeather.co.uk/) - Award-winning Copywriting & Internet Marketing Agency based in Glasgow serving customers worldwide since 2008. 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Mental EnergyOne-On-One Coaching July 20, 2015 When did you last feel fully ## Categories - [Uncategorized](https://www.purplefeather.co.uk/category/uncategorized/) - [Mental Energy](https://www.purplefeather.co.uk/category/mental-energy/) - [Funnies](https://www.purplefeather.co.uk/category/funnies/) - [Courses](https://www.purplefeather.co.uk/category/courses/) - [Events](https://www.purplefeather.co.uk/category/events/) - [Copywriting](https://www.purplefeather.co.uk/category/copywriting-2/) - [Top 10](https://www.purplefeather.co.uk/category/top-10/) - [Change Your Words Change Your World](https://www.purplefeather.co.uk/category/change-your-words-change-your-world-2/) - [Online Masterclass](https://www.purplefeather.co.uk/category/online-masterclass/) - [Branding](https://www.purplefeather.co.uk/category/branding/) - [Case Study](https://www.purplefeather.co.uk/category/case-study/) - [One-On-One Coaching](https://www.purplefeather.co.uk/category/one-on-one-coaching/) - [Freedom](https://www.purplefeather.co.uk/category/freedom/) - 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