Do you know that you should be doing more to grow your business, but you’re just not sure what needs to be done? Do you lay awake at night thinking about all the ways that you could drive sales, yet you just can’t seem to figure out how to implement your ideas? Do you understand that your marketing should be consistent across every channel, but it never really feels like it is? Have you created some marketing campaigns in the past that you were confident would make a big impact, but all they did were drain your wallet and your confidence?
If so, you’re like so many of our clients. They run successful businesses, but they can’t seem to reach the next level. Many of them have hired in-house marketers, only to find that managing them is a full-time job. Some of them have attempted to do the marketing themselves, but they soon realise they don’t have the experience to create effective campaigns that actually generate a return.
Working with Purple Feather is the simplest way to develop strategic marketing campaigns that stand out and drive revenue.
The only plans we create are those based on solid research, evidence and facts. If we’re not sure about it, we won’t advise you on it. We do our due diligence with every consulting client that trusts our guidance.
We find out exactly what the benchmarks are for your specific industry and type of business. There is no ‘one size fits all’ strategy for digital. Every strategy is tailored to your individual needs. We know what others in your industry are doing, how it’s working and how we can improve on it.
On top of your personalised strategy, you’ll receive lessons, execution plans, continued optimization and suggestions for changes based on your results. The industry is changing fast, we have to be just as quick.
Purple Feather’s Powerful Proven Process
Step 1: Finding the Right Audience
We dive deep into your customers thoughts, feelings, struggles and desires. We create detailed audience profiles called “Customer Avatars”. Most businesses have many different types of customer, yet they only speak to one or two of them. We make sure that we can speak to all of them individually. Without knowing who your audience is, you can’t complete the next steps.
Step 2: Selecting the Right Mediums & Platforms
When you know your audience inside and out, it’s easy to find the best marketing mediums to reach them. We look at print, TV, radio, social media, digital and outdoor advertising to find the best places to showcase your message. Within each of those mediums, there are hundreds- if not thousands of choices for placement, and we help you decide what will be most effective and efficient.
Step 3: Creating the PERFECT Message
While messaging and copywriting are the single most important pieces of advertising, you can’t create the right message without knowing who you’re speaking to, or the way in which you’ll be delivering your message. That’s why messaging is step 3. Crafting a message for a print ad is much different than writing a video script. We need to know every format that your ad campaign will be seen in to create different versions of your incredible message. Then, we make magic.
Step 4: Developing Eye-Catching Creative
Whether it’s for print, a YouTube advertisement, a TV commercial or Facebook Ad, we get the creative aspects right. We know what consumers will respond to, engage with, and remember. Powerful visuals are what bring the entire campaign together. Pair that with copy that drives action, delivered to the right person at the right time in the right place, and that’s what makes a marketing campaign truly incredible.
Marketing Magic In Any Medium
While Purple Feather is a digital agency first and foremost, we can develop impactful cross-channel campaigns for virtually any medium. The best campaigns are omnipresent, with placement online and offline.
Traditional media still has a place in marketing. However, you need to buy it right, get the right placement for your audience, and have a message that interrupts and informs!
Pair that with our expertise in digital marketing, and you’ll reach the right consumers at the right time with the right message at the right price. Now that’s a winning combination.
“Consistently well-written, accurate copy and a consummate understanding of our brand has increased Macdonald Hotels' online traffic by 41% in less than 3 months.”Ruaridh Macdonald, MACDONALD HOTELS & RESORTS - UK
“Purplefeather produce excellently researched original copy. They're happy to listen and react to feedback, good communicators - punctual and professional.”Veronica Murray-Poore, 5TH GEAR LTD - UK
“We're an American B2B firm and I was a little sceptical at the beginning, but these guys really know how to get you to think in different directions and bring your message alive. Recommended!”Harrison Greene, Mayfield lastics - USA
“Andrea Gardner successfully established and managed the Hilton Hotel Group's first international web copywriting team, producing compelling content for all our websites.”Karyn McGowan, HILTON HOTELS GROUP - INT'L
“It's rare that I become excited about 'marketing'. What you have shared with me has aroused that passion.”Charles Reinert, Helping To Heal Clinic - USA
“Purplefeather completely understands our needs and delivers spectacular copy each and every time.”Laura Blom, LE CHATEAU - CANADA