Purple Feather is a hand-picked team of wizardly wordsmiths, social media masters, marketing mavens and strategy superheroes. We work with clients just like you from across the world, helping you get to the heart of your brand and connect emotionally with your customers.
Our clients are business owners who won’t settle for mediocrity. They’re driven entrepreneurs and executives that will do whatever it takes to get to the next level. They know they can’t do everything themselves, and they don’t want to. They want the right people on their team to help them achieve their goals. And we’ve helped people just like you achieve them for over a decade. It doesn’t matter what industry you’re in, the structure of your business, or the problems you’re trying to overcome. We can help.
CUSTOMER SERVICE IS EVERYTHING
MARKETING PATHFINDERS THROUGH THE DIGITAL WILDERNESS
Consider us as your marketing pathfinders. We’re trailblazers who know exactly how to get you from where you are now to where you want to be. Our team knows every inch of the digital undergrowth you’re about to explore. With our bird’s eye view of your business, we’re skilled in understanding the path you’ve walked so far and the new path you should travel. None of our strategic thinking is generic. All of it is tried and tested marketing expertise that we apply specifically to your business.
There’s a lot of BS in the online marketing world. So-called gurus, fancy words and half-baked theories that promise a lot and deliver very little. What sets Purple Feather apart is the fact that WE’VE TRIED IT ALL! We cut our teeth on traditional offline marketing before mastering all the nuances of online marketing and have distilled the best of both into a winning formula for success.
Our surprise successes (and occasional failures) are all continuously analysed and polished with the sole purpose of passing on our hard-earned wisdom to you, our fellow traveller. We wouldn’t expect you to take a journey without risk – that would be boring. But we’ll make sure you have everything you need for a safe and successful voyage.
HOW PURPLE FEATHER BEGAN TO FLY
Purple Feather created ‘The Power of Words’ video in 2010 to showcase our respect for language.
The video draws on concepts and ideas that have been around in various forms for years and we have always credited it as a direct homage to ‘The Story of a Sign’ by Alonso Alverez Barreda. Its success lies in its brevity, emotional music, its powerful message and the reminder that we can change our worlds by changing our words.
Although the video was created and submitted to YouTube in 2010, it wasn’t an instant success, and actually sat for a year with a few hundred views. It was only when we decided to ‘seed’ it using social media on the Easter weekend of 2011 that it grew its wings. In a single weekend it was viewed by over a million people!
The Power of Words has since developed a life of its own and has been caught up in global events. To date it has had more than 27 million views and is climbing daily. It played a part in the Arab Spring and has even been picked up by politicians, keen to align themselves with its message. It gave hope and inspiration to soldiers in Libya and has been featured as one of YouTube’s Top 10 favourites of all time.
We were delighted when our home-grown little video won an award from the North Atlantic Film Council of America and was shortlisted for the inaugural Lovie Awards alongside contenders such as U2 and The Huffington Post.
CONNECTING YOU AND YOUR CUSTOMERS
Purple Feather is proof that a healthy dose of vision and a few well-chosen words can take you anywhere you want to go. We really can get you and your customers on the same page. And our clients know from firsthand experience.
“Consistently well-written, accurate copy and a consummate understanding of our brand has increased Macdonald Hotels' online traffic by 41% in less than 3 months.”Ruaridh Macdonald, MACDONALD HOTELS & RESORTS - UK
“Purplefeather produce excellently researched original copy. They're happy to listen and react to feedback, good communicators - punctual and professional.”Veronica Murray-Poore, 5TH GEAR LTD - UK
“We're an American B2B firm and I was a little sceptical at the beginning, but these guys really know how to get you to think in different directions and bring your message alive. Recommended!”Harrison Greene, Mayfield lastics - USA
“Andrea Gardner successfully established and managed the Hilton Hotel Group's first international web copywriting team, producing compelling content for all our websites.”Karyn McGowan, HILTON HOTELS GROUP - INT'L
“It's rare that I become excited about 'marketing'. What you have shared with me has aroused that passion.”Charles Reinert, Helping To Heal Clinic - USA
“Purplefeather completely understands our needs and delivers spectacular copy each and every time.”Laura Blom, LE CHATEAU - CANADA