WHEN YOU PAIR STRATEGIC
In today’s crowded business landscape, you have two choices- blend in, or stand out. And we believe that life is simply too short to blend in! We take ‘regular businesses’ and turn them into meaningful brands with a clear message, compelling story and cohesive image. We do this first through effective analysis- identifying your ideal customer and what they truly want. Then, we create a content plan that takes that message and puts it into words that your audience will not only understand, but actually get excited about! Finally, we pair your story with stunning visuals to evoke the right emotions and ultimately drive action. Up until this point, you may have simply had a business, but we can give you so much more. We can give you a voice. We can give you a message. We can give you a brand.
CREATE A LASTING BRAND
Good copywriting does more than describe a business, product, or offer. It taps into the soul of your audience and makes them believe that you and your product were made specifically for them. We use the core principles of effective copywriting to tap into the most basic human values to create a bond between consumer and product. Copywriting is at the core of every great piece of marketing whether it’s your website, your social media, video content or advertising. We can tell the story your consumers want to hear.
In today’s digital world, your online presence is a representation of who you are as a business. If your website isn’t aesthetically pleasing, designed around the user’s experience, focused on conversions and easy to read, you’re not only losing potential clients, you’re missing out on a chance to create deeper bonds with your existing clients. Let us turn your website into a lead capturing platform that shows the world who you are, what your purpose is, and why they need to do business with you.
VIDEO CONCEPT & SCRIPT WRITING
Video is the fastest growing, most consumed medium on the planet. We no longer have the luxury of deciding whether or not to use video in our marketing, our choice is simply how well we’re going to do it. In today’s world, if you’re not using video to promote your business, your customers will simply keep scrolling. We can help you develop your content plan, your video strategy, and all the elements you need to make video the star of your marketing, driving more conversations and conversions than ever before.
MARKETING CAMPAIGNS & STRATEGY
No matter how great your website, copywriting, advertising or branding is, it doesn’t mean much if no one ever sees it. We create effective marketing strategies and streamlined campaigns that target your ideal audience, choose the right placements, help you set the right budget, and choose the right creative to develop an effective cross-platform plan that will drive real results and real revenue. We make sure that you can take the assets we create and leverage them for growth. That’s the point, isn’t it?
“Consistently well-written, accurate copy and a consummate understanding of our brand has increased Macdonald Hotels' online traffic by 41% in less than 3 months.”Ruaridh Macdonald, MACDONALD HOTELS & RESORTS - UK
“Purplefeather produce excellently researched original copy. They're happy to listen and react to feedback, good communicators - punctual and professional.”Veronica Murray-Poore, 5TH GEAR LTD - UK
“We're an American B2B firm and I was a little sceptical at the beginning, but these guys really know how to get you to think in different directions and bring your message alive. Recommended!”Harrison Greene, Mayfield lastics - USA
“Andrea Gardner successfully established and managed the Hilton Hotel Group's first international web copywriting team, producing compelling content for all our websites.”Karyn McGowan, HILTON HOTELS GROUP - INT'L
“It's rare that I become excited about 'marketing'. What you have shared with me has aroused that passion.”Charles Reinert, Helping To Heal Clinic - USA
“Purplefeather completely understands our needs and delivers spectacular copy each and every time.”Laura Blom, LE CHATEAU - CANADA