Video is the fastest growing, most consumed medium on the planet. We no longer have the luxury of deciding whether or not to use video in our marketing, our choice is simply how well we’re going to do it. In today’s world, if you’re not using video to promote your business, your customers will simply keep scrolling.
At Purple Feather, we take video very seriously. We’ve seen what it can do for businesses when used correctly and the results are incredible! The power of video can take brand new businesses and drive 7 figure sales. It can help existing businesses recruit, educate, and generate leads on demand. It can tell your story, and tell it well.
But my guess is that you already know that. After all, that’s why you’re here. You know you need to step up your video game, but you’re just not sure how to do it, or more importantly, who should do it for you. That’s where we come in.
We can guide you on how to perfect your message and communicate it effectively across web, social media and advertising content. We put together a plan you can execute.
We’ll develop your video scripts based on your strategy. We are award-winning and world-renowned copywriters ready to write video content that will captivate and convert.
The design, visuals and graphics that enhance your script will make or break your video content. We can help you create attractive and effective imagery that supports your message.
WEBSITES & VIDEO CONCEPT CREATION
There are many ways to effectively use video and many places it can be used. First, we identify where the video will live and what the purpose of the video will be. Is this a video for your website landing page, encouraging your visitor to sign up? Is this a social media video used to build brand recognition? Is this an ad on Instagram focused on driving sales? When the purpose, placement and audience are identified, we’re able to create a target length and video style that will be the best fit for your needs. From graphic style videos, testimonial style, conceptual or comedic, we can choose the right visual and script style to support your desired outcome.
A video script is different than any other type of copywriting as you need to ensure that the words are in perfect harmony with the visuals that accompany it. You have to decide if the script or visuals will play the starring role, and decide what style of writing will do the best job of evoking the key emotions we’re asking the viewers to feel. Video scripts can be short or long, informational or emotional, but at the end of the day, they need to connect with your audience on a deeper level. That’s what an effective scriptwriter can create, helping you create a video that not only helps promote your brand, but builds a connection in the hearts and minds of consumers.
GIVE YOUR AUDIENCE WHAT IT WANTS
Video has the power to share your values, your brand, your message and most importantly, showcase your products and services in the best possible light. But creating effective video content isn’t easy. It takes experts to get the strategy, copy, design and visuals right to make your video content drive sales and push your business forward. We’re the experts you need to succeed. Let video change the future of your business.
“Consistently well-written, accurate copy and a consummate understanding of our brand has increased Macdonald Hotels' online traffic by 41% in less than 3 months.”Ruaridh Macdonald, MACDONALD HOTELS & RESORTS - UK
“Purplefeather produce excellently researched original copy. They're happy to listen and react to feedback, good communicators - punctual and professional.”Veronica Murray-Poore, 5TH GEAR LTD - UK
“We're an American B2B firm and I was a little sceptical at the beginning, but these guys really know how to get you to think in different directions and bring your message alive. Recommended!”Harrison Greene, Mayfield lastics - USA
“Andrea Gardner successfully established and managed the Hilton Hotel Group's first international web copywriting team, producing compelling content for all our websites.”Karyn McGowan, HILTON HOTELS GROUP - INT'L
“It's rare that I become excited about 'marketing'. What you have shared with me has aroused that passion.”Charles Reinert, Helping To Heal Clinic - USA
“Purplefeather completely understands our needs and delivers spectacular copy each and every time.”Laura Blom, LE CHATEAU - CANADA