Buying products online can be a daunting experience for some people. If you buy something in a shop and it’s faulty or disappointing, it’s fairly easy to take it back and receive a refund. There’s still an element of mistrust around shopping on the internet, not helped by credit card fraud. Earning your visitors’ trust is vital for a) their peace of mind and b) your reputation.
Alongside a secure transaction process, use testimonials, research and statistics to back up any claims you make online about your product or service. If possible, include a full money-back guarantee. Assuming your customer service is up to scratch, your customers will rarely have to claim it and it will do wonders for your reputation.