Repositioning

Repositioning, or reinvention, for when you've outgrown your story.

Businesses learn a lot over the years. We help you find your new position, or reinvent yourself, then change the way you look and the way you sound to explain it.

Your business has grown up. Has the way you talk?

It happens more than you'd think. Over the years a business learns a lot. A product line sprouts an offshoot, a service grows a sideline, and the story you tell gets left behind. Same website, same pitch, same way of talking to clients. The business has moved on. The communication hasn't.

Sometimes a fresh position closes the gap. Sometimes a business needs to reinvent itself before it can really grow. Either way, you know something has to change. What you need is the right idea, and someone to tell you which one it is.

Repositioning case study, a commercial kitchen company. Problem: seen as just another equipment supplier, selling only half the job. Shift: refit experts from start to finish, designing the kitchen first and then supplying what it needs. Result: trusted as a complete solution provider, and the equipment sells far more easily.
Repositioning case study, a tech start-up. Problem: sold as a handy way to message businesses, with too few businesses to browse. Shift: every sales conversation leads with loyalty, so each business brings its own customers. Result: a tool that wins, keeps and rewards customers.
Repositioning case study, a youth charity: walk first, then run. Problem: trying to run before it could walk, with a big launch, no track record yet and young people left waiting. Shift: earn credibility first, standing alongside established youth charities and sharing real stories online, then connect with the wider audience. Outcome: credibility grows, trust builds and bigger steps come later, on solid ground.

Fresh eyes, then who, what, why and how

That's where we come in. We look at the ideas you already have, including the offshoots and the plans that got left behind, with a critical eye. Then we tell you straight what you could do with them, and how.

From there, every repositioning works through four questions: who you're really for, what you actually do for them, why it matters, and how to say it.

The way you look and the way you sound is how we explain the new position. A new logo on an old message is a fresh coat of paint on a house with no foundations, so the words come first and the look follows. A little magic, built on solid ground. It can draw on everything we do:

Messaging

A clear core message for where you're heading.

Website words

New copy that speaks to the clients you want next.

Social

Profiles and posts that match the new direction.

Video

A film that introduces the new you.

Site redesign

A fresh look, built around your new words.

More ways we can help

Not sure where to start?

Most people aren't. Book a free discovery session, tell us what's tangled, and we'll work out the right next step together.

Book your free discovery session