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By April 25, 2013June 11th, 2019No Comments



We’ve just been having a tea break in the office and talking about made-up words. It started when I told Andrea that elephants are called ‘slebies’ in my family because for some unknown reason, my two year old brother named them as such. 16 years down the line – nothing’s changed! While it might make us seem a bit mad, it’s a nice feeling to be part of a secret club, all bound together by a word that is totally unique to us.

It made me think – maybe he was on to something? Maybe my two year old brother was a branding genius? You see, by creating a community around your brand, with a strong sense of shared and unique identity, you are laying the foundations for a loyal following of brand ‘fans’. They identify with your values and feel like they are a special part of your ‘family’. Just think of Justin Bieber and his adoring Beliebers and you’ll see how powerful a dictionary and a touch of artistic licence can be!

So have a ponder. How can you use the power of words (but not as we know them) to make your brand an integral part of your audience’s identity?

If you’d like to know more about how we can help you with your core message and brand communications, email Alex at