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Courting Success

By June 27, 2013June 11th, 2019No Comments



We’re going a bit Wimbledon mad in the office this week – and it’s not even quarter finals yet! You might have received our tennis themed email if you’re on our mailing list. If not – you can sign up here (bottom left of the page), and we’ll even throw in our Top 10 Web Copywriting Tips! Anyway, back to the flavour of the week. . . Wimbledon.

And a lot can be learnt from Jacob‘s Creek ad campaign to promote their ticket competition. Harnessing the power of storytelling, in TWO different ways, they sure know how to connect with their audience.

  1. ‘Meet the True Characters of Wimbledon’ and ‘The Open Film Series’ – I challenge you not to feel more emotionally involved with the tournament and the sport after watching these videos. In fact, Andre Agassi’s honest and charming interview ‘Step’ about his first grand slam victory inspired me, made me smile, and brought back that excited ‘summery-Wimbledon-final’ feeling all at once. Kind of makes me want to enter a competition to win some centre court tickets. . . How convenient, there’s a handy link to the Jacob’s Creek competition right under the videos!
  2. The Fans Gallery. We love telling stories as much as we love to hear them. So what better way to get Facebook fans to engage and interact than to ask them to send in their favourite Wimbledon stories and memories?

Need help harnessing the power of story for your business? Here’s a summary of how we can help bring your brand to life.