Your website needs regular attention if it is to become your 24-hour salesperson. Updating content at least once a week (preferably 2 or 3 times) will keep your customers and the search engines interested. Google indexes web pages according to how often the content is refreshed.
This doesn’t have to mean a complete overhaul – sometimes a few tweaks will do the trick. If you have a blog or news section, add optimised articles as often as you can. If you proactively submit these as press releases too, bloggers and journalists will start to build ‘link juice’ for you… another way to improve your search engine rankings.
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We hope these tips will help you construct compelling, original website content. If you don’t have the time or inclination to do this yourself, or need some help with your online marketing strategy, please contact Purplefeather on 0141 202 0637 or email firstname.lastname@example.org