Negative, fear-inducing words can seriously damage your brain! The latest neuroscience reveals that concentrating on them for 10 to 20 minutes a day can lead to depression and anxiety. Who needs more of that in their lives?
Luckily there’s some good news…
Focusing on positive words for the same length of time can improve your brain chemistry and change the functioning of your brain by as much as 25%!
This is great to know for your personal wellbeing, but it can also really help your business. Think about how you read through some typical web copy. If you’re like most people you’ll scan any images first, then headlines and if you’ve been inspired to read on you’ll move onto the body copy. Four times more people are likely to read your headlines than your body copy. And the only job a headline needs to do is evoke curiosity, either through making a promise or demanding explanation.
Truly effective headlines are those that speak directly to the ‘ideal life’ of your customer.
Fortunately here’s where positive words really come into their own. When we’re making a decision on whether to buy a product or service, the ONLY things we’re really interested in is how it is going to make our lives easier or better. And a great headline will highlight those feelings without giving away the whole story.
Here’s an example: ‘How to Lose 7lbs in 2 weeks…without giving up chocolate!’
So you can delete all those fear and anxiety words and bring out the benefits. Happy headlining!
As usual, we’d love to hear your comments.